What?is?the?primary?difference?between?political?economy?and?cultural?studies??Herman?and?Chomsky?(2002) explain?that?those?in?the?position?to?control?the?media?have?the?capacity?to?control?the?content?and?the?messages that?are?transmitted?to?the?audience,?what?are?the?scholars?inferring?with?this?concept??Apply?your?knowledge?of American?media?systems,?as?well?as?commercial?motives?that?shape?content./Define?ideology;?how?is?ideology?relevant?to?media?content??Describe?how?ideology?plays?into?cultural studies,?mass?media?content?and?concepts?of?mass?media?as?a?cultural?storyteller.?Use?contemporary?examples?of media?content?that?demonstrates?and?supports?your?argument./Describe?Stuart?Hall?s?model?of?Encoding/Decoding.?How?do?Semiotics?factor?into?Hall?s?model?of Encoding/Decoding.?Examine?3?of?the?6?attached?media?samples,?and?describe?what?you?would?believe?the ?Preferred?Reading??would?be?from?the?producer?s?relationship?to?the?advertisement.?Next,?explore?from?the consumer?perspective?the?possible??dominant?,??negotiated?,?and??oppositional??readings?of?the?advertisements.

Description
When?responding?please?be?sure?to?designate?the?appropriate?number?of?the?topic?to?which?you?are?responding
(i.e.?Response?to?Question?#3).
Be?as?thorough?as?possible?with?your?response,?it?is?in?your?better?interest?to?reference?specific?theories,
theorist/scholars?when?responding?to?the?questions/topics.?
Responses?should?be?500?to?1000?words?(per?response).
Post?all?responses?in?one?submission?to?the?appropriate?Blackboard?Assignment?link?(?Final?Exam?).?It?would?be
in?your?better?interest?to?draft?your?original?responses?in?Microsoft?Word,?and?then?copy?and?paste?your?entire
submission?onto?Blackboard.
You?have?until?Monday?(December?13)?4:15pm?to?submit?your?responses.
Questions/Topics:
1.?What?is?the?primary?difference?between?political?economy?and?cultural?studies??Herman?and?Chomsky?(2002)
explain?that?those?in?the?position?to?control?the?media?have?the?capacity?to?control?the?content?and?the?messages
that?are?transmitted?to?the?audience,?what?are?the?scholars?inferring?with?this?concept??Apply?your?knowledge?of
American?media?systems,?as?well?as?commercial?motives?that?shape?content.
2.?Define?ideology;?how?is?ideology?relevant?to?media?content??Describe?how?ideology?plays?into?cultural
studies,?mass?media?content?and?concepts?of?mass?media?as?a?cultural?storyteller.?Use?contemporary?examples?of
media?content?that?demonstrates?and?supports?your?argument.
3.?Describe?Stuart?Hall?s?model?of?Encoding/Decoding.?How?do?Semiotics?factor?into?Hall?s?model?of
Encoding/Decoding.?Examine?3?of?the?6?attached?media?samples,?and?describe?what?you?would?believe?the
?Preferred?Reading??would?be?from?the?producer?s?relationship?to?the?advertisement.?Next,?explore?from?the
consumer?perspective?the?possible??dominant?,??negotiated?,?and??oppositional??readings?of?the?advertisements.
(see?attached?images)

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