Internal Analysis

Paper details
Company Name: Metro Inc.
Assignment # 2
INTERNAL ANALYSIS (answers the questions ? How did we get here?)
Internal
Assessment
o ResourceBased
View Analysis
Tangible
Resources
? Financial (be sure to include a financial performance analysis ? details provided in class lecture notes)
? Physical
? Technological
Intangible
Resources
? Human resources
? Innovation & creativity
? Reputation o Value Chain Analysis Primary
? Inbound logistics
? Operations
? Outbound logistics
? Marketing and sales
? Service Secondary
? Procurement
? Technology Development
? Human Resource Management
? General Administration o Core Competency Analysis
Organizational
Capabilities
? Specific knowledge, skills and abilities
? VRIO analysis
Key
Success Factors (KSFs)
? Identify a minimum of 3 KSFs that support your company in achieving competitive advantage.
This assignment should be no more than 810
pages in length not including appendices cover page, etc. It should be
singlespaced
in business report style and use APA format for intext
citations and referencing.

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