When working with distribution, you are working with the trade, or individuals and organizations in the industry with you. The purpose of this assignment is to investigate one channel of distribution through the trade association.
1. Research one of the following associations, and report on the industry sector.
��� Meeting Professionals International
��� Professional Convention Management Association
��� Professional Tour Operators Association
��� American Society of Travel Agents
2. Your report should include the following information because each association may have a different approach or terminology.
��� Give the mission, and explain how the association���s activities work toward fulfilling this mission.
��� Describe the organizational structure of the association.
��� Describe two current issues or concerns the association is addressing.
��� According to the association research, discuss the health of industry sector.
��� Describe the type of members of the association, and provide an example.
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