A company’s product strategies Using a company of your choice, write a 400-word report about its Products. Themes should include: 1. The Product Lifecycle Define the product lifecycle Apply the product lifecycle to your chosen company 2. The Boston Matrix Explain the principles of the Boston matrix and link it to the product lifecycle Apply the Boston matrix to your chosen company 3. The role of Gross Profit in deciding a product’s future. Define gross profit Explain, with illustrations, why it is an important forecasting tool for product managers in your chosen company
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