coca cola case:What are the critical strategic and general business issues in this case?

Please consider the following questions in your discussion

1- What are the critical strategic and general business issues in this case?

2- What factors (competition, changing customer needs, etc.) are involved?

3-What are the strategic options being explored? Although potentially not stated in the case, what other strategic options should be considered?
Based on concepts, as well as discussions covered in class, what strategic analysis tools can be applied to this case?

4- Why would you use these particular tools? What strategic analysis tools would you not use? Why would you not use these tools?

5-What is (are) your strategic recommendation(s)? What empirical facts in the case itself or from supplemental research support your strategic recommendation(s)?

6-What are the key success factors (critical success factors) needed to ensure effective implementation of your strategic recommendation?

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