Business to Business Marketing and Supply Chain

Assignment?Question:
Analyse?the?impact?of?a?contemporary?challenge?which?is?currently?affecting?people?working?in?B2B?marketing
and?supply?chain?management.?This?could?be,?for?example,?the?impact?of?digital?communication,?sustainability
(social?and/or?environmental),?Britain?s?exit?from?the?EU,?or?another?relevant?issue?of?your?choice.
You?should?provide?balanced,?objective?insights?into?the?selected?challenge,?backed?up?by?evidence,?including
reference?to?academic?literature?and?examples?of?relevant?practice?from?at?least?one?industry.?Your?conclusion
should?summarise?the?key?points?and?examine?how?they?could?be?addressed?by?B2B?or?SCM?practitioners?and
the?organisations?in?which?they?work.
?Approaching?the?question:
You?are?reminded?that?whilst?some?questions?may?very?evidently?refer?to?a?particular?unit?they?are?all?designed
to?span?issues?across?the?entire?module.?A?full?answer?to?the?question?will?require?reflection?on?the?issues?that
you?have?encountered?throughout?the?module.?It?is?important?to?bear?in?mind?that?the?content?of?your?answer?will
depend?on?the?argument?that?you?wish?to?put?forward?in?answer?to?the?question?and?not?solely?on?the?concepts
that?the?question?explicitly?identifies.
You?are?reminded?that?whilst?the?question?may?evidently?refer?to?particular?units,?it?can?also?have?some?input
from?other?units?within?the?module.?You?will?be?expected?to?relate?marketing?and?supply?chain?management
theory?from?the?module?to?the?assignment?topic?and?make?appropriate?recommendations,?thus?demonstrating?an
awareness?and?application?of?B2B?marketing?principles?and?practice.
You?are?expected?to?demonstrate?a?comprehension?of?supply?chain?management?concepts.?You?are?expected?to
provide?evidence?of?analysis?of?these?concepts?for?B2B?marketing?practices.?Although?your?experiences?of?B2B
marketing?practices?are?important,?these?must?be?informed?by?and?draw?upon?relevant?academic?theories.?This
application?of?theory?to?practice?should?assist?you?to?critically?discuss?the?assignment?question?above.
One?of?the?key?criteria?for?assessing?this?piece?of?work?is?evidence?of?reading,?understanding?and?discussing
relevant?academic?theories.?You?are?required?to?demonstrate?further?reading?of?academic?and?trade?journals,?both
of?which?are?available?via?the?University?of?Leicester?library.?You?are?recommended?not?to?use?quotes?from?the
University?s?module?materials,?as?we?know?you?will?have?read?these?already,?but?to?show?reading?that?goes
beyond?this?(e.g.?from?the?reading?lists?or?from?your?own?literature?search).
Suggested?Further?Readings
Blythe,?J.?and?Zimmerman,?A.?(2013)?Business?to?Business?Marketing?Management?(2nd?Edn).?London:
Thomson.
Brennan,?R.,?Canning,?L.?and?McDowell,?R.?(2014)?Business?to?Business?Marketing?(3rd?Edn).?London:?Sage.
Ellis,?N?(2011)?Business?to?Business?Marketing:?Relationships,?Networks?and?Strategies,?Oxford:?Oxford
University?Press

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp