BSAB 450 Airline/Airport Marketing
Please answer the below three questions.
1. Airline marketing executives believe that the future of FFP?s (frequent flyer programs) will be used more to provide a source of data for airlines so they can target individuals with attractive offers. Explain this theory and what affects it will have on air travel for both individual and business travelers. Provide examples where appropriate.
2. Explain why enhanced competitive pressures from airline deregulation an airport privatization coupled with increased demands for a more sustainable and quality conscious industries standard have brought new challenges for airports.
3. Worldwide ACI estimates that with the current pace of construction, airport capacity could accommodate 6 billion passengers by the year 2020. Describe the challenges faced by airports to meet this forecasted demand.
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